The new author needs budget-friendly strategies to promote a new book like the desert needs rain. If you want to see your sales grow fast, you need to prepare the soil for your success.
Writing a book without promoting it first is like throwing open the doors to a brand-new store without advertising its existence before the grand opening. You step out onto the sidewalk. You look to the left and to the right. But there is no one there except that occasional random stranger who is passing by on the sidewalk. Or if someone happens to come into your store on opening day, it’s because they walked in to ask for directions to your competitor who’s located further down the block.
Ideally, you should be working to promote your book long before you finish writing it. If you plan ahead, you will be positioned to start making sales as soon as you publish your book. You can even presale your book, but you won’t receive the profits until the book is released after publication.
Where to Start to Promote A New Book
As a new author, you cannot wait until your audience comes to you; you must find and connect with them. To that end, promoting your book isn’t difficult, but you must be diligent and resourceful. Most authors who self-publish don’t have a generous marketing budget. But having a low (or no) budget isn’t a barrier to successfully promoting your book.
Promote your book on social media and book promotion sites. Using different online platforms will help you get your book before the people who will purchase it. Click here for a great article to help you find free to low-cost book promotion sites.
One of the first ways to promote a new book is to let your community know that you are writing it. Throughout the process, share your excitement, goals, and progress with your family, friends, social media followers, and email subscribers. Before you publish your book, ask your community to support you by buying your book. And after they have read it, ask them to leave an honest, positive review.
Announce Your Book’s Release on Pinterest and Social Media
Pinterest is one of the most effective ways to market and promote a new book for free. This platform is not a social media site like Facebook, Twitter, or Instagram. Rather, it is a search engine like Google or Internet Explorer. Pinterest is a visual search engine. Google and Internet Explorer are text-based search engines.
Three of the most well-known social media sites are Facebook, Instagram, and Twitter. Post your book’s description on your chosen platforms and share small excerpts from the book. If you have special pricing for your book launch, share it with your social media followers. You can post your book’s release on your timelines, bios, and profiles for free.
To find out more about online platforms, check out this article: Choosing the Right Online Platform to Promote a New Book.
Cast Your Book Upon the Waters
You will put a lot of work into writing your book. Most authors spend so much time writing that they forget to promote their work. But when they publish their book, there’s this awful sound of crickets chirping. Don’t let this happen to you. Start promoting your book before you finish writing it.
There is more than one way to approach promoting your book. Some activities will yield better results than others. But you will find the approach that works best for you. And once you find your preferred online platform, you and your readers will be able to find each other.
So, believe that when you cast your book upon the waters, your readers will find you.
Additional Resources:
A New Author’s Guide to Choosing Budget-Friendly Book Promotion Sites
Why You Need Your Own Website and Email List to Promote a New Book
